Tapping into the global rise of citrus-based beverages and Italy’s sophisticated aperitivo culture, Brutal Fruit Spritzer has announced the arrival of its latest bombshell marking a bold new chapter for the brand.
Called L’Orange Rossa (pronounced Loh-RAHNJ ROH-sah), it’s a world-class alcoholic sip featuring a vibrant fusion of zesty orange flavouring and crisp apple.
Perfectly balanced and irresistibly refreshing, the variant is designed to be served chilled with a slice of orange, signalling that moment to exhale from the rush of the day to the relaxation of the afternoon.
Living the Rossa life
The L’Orange Rossa lifestyle is all about indulgence without apology. It’s a tribute to the way women gather — long lunches, girls’ trips, the lingering conversations, and the spontaneous moments where memories and connections are made.
“At its core, L’Orange Rossa is about a way of living – playful, indulgent, and just a little unexpected,” says Candice Van Den Bosch, Brutal Fruit’s brand director.
“It’s about those moments of connection where women truly unwind and celebrate each other. The kind of moment you settle into. The kind you don’t rush. The kind you don’t post — you live.”
“L’Orange Rossa is for the woman who is sophisticated, yes, but also just a little more brutal,” says Van Den Bosch.
Brutal Fruit L’Orange Rossa is now available nationwide.
This article was sponsored by SA Breweries, the maker of Brutal Fruit Spritzer.
Drink responsibly. Alcohol not for sale to persons under 18.
